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Episodes

425. 87 years of balloons and big values: the Sempertex story
June 9, 2026

425. 87 years of balloons and big values: the Sempertex story

Ever wondered about the people behind the balloons you use every single day? This episode is one of those career-highlight conversations you don't want to miss. I sat down with Leo and Marcela of Sempertex at the Sempertex In...

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423. How to let hiring be easy
June 2, 2026

423. How to let hiring be easy

If you run a balloon business by yourself, you might get to the point where you just can't do it all alone anymore, and that can be a very overwhelming place to be. So I sat down with Jessica, the owner of Balloons by F&F, an...

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422. What to do with your cluttered camera roll
May 26, 2026

422. What to do with your cluttered camera roll

If your phone’s camera roll looks anything like mine, it’s just thousands of pictures of balloons, mixed in with screenshots of inspiration, mixed in with photos of my family… and no strategy or organizational method to the m...

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420. Marketing methods: a panel discussion
May 19, 2026

420. Marketing methods: a panel discussion

What's actually working for balloon business marketing, and what's a waste of money? In this panel episode, I’m joined by Renisha of Chic Balloons and Alex of Blown Away Decor for a candid conversation about finding clients, ...

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419. Secrets to longevity in the balloon industry
May 12, 2026

419. Secrets to longevity in the balloon industry

In this episode I'm joined by Jacqui, who has been in business for 33 years… so I think it's self-explanatory why I wanted to have her on the show . But you’ll also hear about the very interesting work she did before balloons...

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417. Building momentum with corporate clients
May 5, 2026

417. Building momentum with corporate clients

In this episode I am joined by Carolina, and we are going to crack the code on corporate sales! Carolina is the owner of Balloon Element and she is also the owner of Grow My Balloon Biz. She takes us through her own trial and...

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416. What it’s really like working with a VA
April 28, 2026

416. What it’s really like working with a VA

In this episode, we’re talking about one of my favorite topics: outsourcing your admin work to a virtual assistant. I’m interviewing Nicole, who is my virtual assistant. She's also the owner of Let Nicole Help, and she offers...

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414. Reaching outside of your balloon boundaries
April 21, 2026

414. Reaching outside of your balloon boundaries

This was such a fun and inspiring interview. If you've ever felt stuck “just” doing balloons… wondering what's next, how to grow and how to start saying yes to bigger, more creative opportunities… you’re going to love this co...

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413. How Betallic and Sempertex work together
April 14, 2026

413. How Betallic and Sempertex work together

This episode is a little bit different, but in a way that I think you're really going to enjoy. If you've ever felt confused about the brands that you're using in your business and wondering what's going on behind the scenes ...

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412. The decisions to make with a storefront
April 7, 2026

412. The decisions to make with a storefront

If you are someone who has either grown out of your home-based studio, or you don't even have a spot for a home-based studio, this episode is full of tips for you! I am talking with Heidy of Decor by Heidy about opening a bri...

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410. Making organization contagious
March 31, 2026

410. Making organization contagious

In this episode, we are talking about something I both love and deeply struggle with: organization. If you're a creative entrepreneur, especially in the balloon world, you probably have a space full of color, sizes, bins, too...

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408. A hidden struggle for balloon decorators
March 24, 2026

408. A hidden struggle for balloon decorators

This episode is a group panel discussion, and we're diving into something that I think is one of the biggest hidden struggles of running a balloon business: mental health. As a decorator, no one really prepares you for the co...

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407. How product photos brought unexpected clarity
March 17, 2026

407. How product photos brought unexpected clarity

In this episode, we are discussing the power of a product photo shoot. I went into a photo shoot with the goal of getting good photos… I had no idea how much it was going to revamp my entire business! It’s a replay from the b...

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406. DIY marquees and friendors
March 10, 2026

406. DIY marquees and friendors

In this episode, we are talking about a marquee secret that might make you rethink everything. I'm talking with Jenna from Festive & Flair, and when she told me she made her own marquees, I fully assumed we were headed into D...

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404. Building a balloon empire
March 3, 2026

404. Building a balloon empire

If you've ever wondered what it looks like to build a balloon empire, this episode will show you. I'm sitting down with “the Carolina sisters”, Haley and Ali of Carolina Balloons and Confetti, a second generation balloon powe...

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403. Mastering modern, digital etiquette
Feb. 24, 2026

403. Mastering modern, digital etiquette

If you've ever wondered if your online presence is doing more harm than good, this episode is for you. It turns out that etiquette isn't just about fancy forks and putting books on your head. It is your secret weapon to makin...

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401. Premium pickups
Feb. 17, 2026

401. Premium pickups

For this episode I sat down with Loretta from Perfectly Popped Balloons in England, live at the Sempertex International Balloon Convention, and we dove into the world of deliverables…or in her case, pickups. As in, the grab-a...

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400. Limit your menu and skip the studio booking
Feb. 10, 2026

400. Limit your menu and skip the studio booking

In this replay of a bonus episode from On The Bright Side, I’m breaking down why limiting your options might be the most powerful move you can make in your balloon business. I walk through how simplifying your color inventory...

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398. Profitable organic decor and building trust
Feb. 3, 2026

398. Profitable organic decor and building trust

This episode was recorded live from the Sempertex International Balloon Convention, where once again, I sat down with Elisabeth of Pop of Color (Arizona). This is her third time on the podcast, but our first time recording fa...

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397. Million dollar panel
Jan. 27, 2026

397. Million dollar panel

Get ready for tons of inspiring lessons in this episode! It’s a panel discussion with four million dollar balloon business owners, all who came on the podcast out of the goodness of their hearts & I’m so grateful. We talk abo...

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395. Advocating for Balloons: The CRC's Mission
Jan. 20, 2026

395. Advocating for Balloons: The CRC's Mission

Imagine if tomorrow your city decided to close your business, and before you could even start a conversation, it was too late. It was already written into the law. Right now, our industry is being talked about without us in t...

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394. Using AI in your balloon business
Jan. 13, 2026

394. Using AI in your balloon business

Most of us, myself included, are using ChatGPT as a writing assistant or Google on steroids. “Proofread this, write me an Instagram caption for that, what's this rash on my kid's arm?” But we know it's capable of more, especi...

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392. Setting goals in a way that actually works
Jan. 6, 2026

392. Setting goals in a way that actually works

If you have ever sat down to set goals and immediately felt overwhelmed or like you're just rewriting the same goals you didn't quite hit last year, this episode is for you. I’m joined by Joette of Balloon Coach and we discus...

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390. Annual audit & rebooking strategies
Dec. 23, 2025

390. Annual audit & rebooking strategies

In this episode, I’m talking about the importance of doing an annual audit for your balloon business. Analyzing past events, tracking potential repeat clients and setting goals for the upcoming year… it’s all included! Listen...

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