434. How to build a balloon business you can actually leave
Jill built the largest retail balloon shop in North America... then walked away from it on her own terms. If you have ever wondered how someone actually retires from a balloon business, this is the conversation. We get into why most retail shops go under, what "processed out" really means and a calendar trick that might change how you plan your entire year.
Jill pulls back the curtain on what separates a retail shop that survives from one that sinks. And hint: it’s not talent. We talk about pricing like you are already in the store, the real cost of your first employee and why you cannot sell a business that only lives in your head. Jill also shares the business books that shaped her and the strategy business she launched, Fable and Firm. If you have big dreams for your balloon business but no exit plan, this one is for you.
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On the Bright Side Apple | Patreon
Founder
Jill Shortreed is a small-business strategist, educator, and longtime entrepreneur who helps business owners figure out what is really holding them back, decide what needs attention first, and create a clear plan they can actually follow.
With more than 25 years in business, Jill built the largest retail balloon shop in North America, which she has recently retired from, spent over a decade teaching business owners, and served as Director of Education for a global manufacturer.
Through Fable & Firm Co., she brings honest conversation and practical strategy to the messy business problems owners often struggle with quietly. Her guiding belief is simple: strategy before systems—because the best plan is one you will actually use.
Here is the link to my speaking page:
https://www.fableandfirm.com/speaking
