Your go-to podcast for balloon business success
The Bright Balloon
The Bright Balloon podcast, hosted by Sara Meyer, offers innovative strategies and real-life success stories to help balloon business owners thrive. Learn how to boost profits, reduce stress, and connect with a supportive community of creatives through insightful discussions and practical tips.
Recent Episodes
445
Oct. 20, 2026
445. Getting your foot in the door for Bid Day balloons
Eleven sorority houses, 30-foot columns and an overnight install with the whole campus watching on Instagram. So how does a balloon business even get a foot in that door? This week I'm talking with Ashley, owner of The Balloon Lab. Her team decorated four sorority houses for bid day this year, and she's sharing how she got there: the jumbo foil heart outreach that put her in front of every house on campus, calendar deposits that lock in next year, pricing inside each sorority's budget and why h
444
Oct. 13, 2026
444. Could printed props be your next moneymaker?
What if your next backdrop was one you never had to return for? This week's guest turned custom signage into the biggest part of her business... and now she's making it easy for the rest of us to lean into custom prints, too. I'm so excited to introduce you to Chelsa of Custom Sign Sisters in Indianapolis. She started out with yard sign rentals alongside her sister and kept saying yes to new client requests until her business became something completely custom. Listen to her blow my mind as we
443
Oct. 6, 2026
443. Balloon myths that are costing you
Balloons are cheap. A full calendar means you're making money. You don’t have to be artistic to have a successful balloon business. These are some of the myths floating around the balloon industry… sometimes from our customers and sometimes in our own minds. So in this interview with Heidy of Decor by Heidy, we’re talking about how believing these myths are quietly holding your business back. Weather, education, hiring and sustainability are also on the table in this discussion that just might
442
Sept. 29, 2026
442. How much should you pay another balloon pro?
They said yes... now how much do you pay them? If you've ever DMed a balloon friend for help on a big job and then panicked in your group chat about what's fair, this episode is for you. I'm sharing real numbers and the one change I'm making to how I hire help from now on. Hiring another balloon pro is one of the biggest mysteries in our industry. There's no standard day rate, no contract and usually just a handshake agreement. So in this free preview of the private feed On The Bright Side, I'm
441
Sept. 22, 2026
441. The library box that became free advertising
What if you could skip the whole balloon sustainability debate? Our guest in this episode does just that, and might be the first person to change my mind about how to actually implement practical sustainability efforts. I'm chatting with Jen, owner of Wonderwall Event Co. in Maryland, and from the get-go, she made sustainability a core part of her business. Now, she has corporate clients looking past other decorators to hire her because of it. She walks us through the branded pop and drop box
440
Sept. 15, 2026
440. She quit balloons then came back different
In 2024, Melody sold her van, sold her famous disco ball wall and told the whole internet she was done. She took several months off from designing anything for events. Then one day, a huge opportunity came her way, and now she’s back... but the business she came back to looks almost nothing like the one she left. Melody owns Feathered Fox Designs and is the original creator of the disco ball wall you have absolutely seen on Instagram. It was an old neck injury that made her stop entirely, but w
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Recent Blog Posts
Oct. 20, 2026
How to Land and Price Bid Day Balloon Installs
Picture 11 sorority houses packed so close together you could toss a rock from one window to the next... and every single one wants to outshine its neighbors' bid day balloon installs. That’s the world Ashley of The Balloon Lab Oxford works in arou…
Oct. 15, 2026
Set a Minimum That Books Your Best Balloon Clients
The inquiry comes in: birthday party, Saturday delivery, budget $100 or less. You know how this goes... a custom quote, a few rounds of emails and a polite "we found someone cheaper." This is why you should have a minimum for your balloon business.…
Oct. 14, 2026
Why Custom Printed Props Might Be Your Next Big Add-On
Picture some custom-printed props that show up at your door ready to go... no inflating, no midnight pickup and no hauling it back to your storage room. That’s exactly what Chelsa of Custom Sign Sisters walked me through on the podcast, and it compl…