432. Give back without going broke; a marketing masterclass
What if your next big marketing win came from a rainy day you almost skipped? Tashonda of The Balloon Parlor got her face on a Cincinnati city bus for free... then gave half the space away to her community. This episode is a masterclass in generous, low-cost marketing.
Tashonda has been in business for about six years, works corporate and private events and sits on the board of her local Chamber of Commerce. She shares exactly how she won a free bus wrap through a holiday toy drive, why she filled that bus with other businesses and nonprofits instead of just herself and how those partnerships turned into promotion for everyone involved.
We also get into her Balloon Extravaganza; a balloon Easter egg hunt for senior citizens that she funds entirely through sponsors and an Amazon wish list. If asking for help makes you squirm or your marketing budget feels tight, Tashonda will change how you think about it in this episode.
In the UGlu Hotline, hear how one listener uses acetone in her setups.
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