438. AI building your brand: dos and don’ts
Ten years ago I didn’t know how having a half dozen colors in my logo would actually limit my branding options. AI can absolutely help you avoid that mistake... but it can also walk you straight into it.
In this episode I’m joined once again by Courtney of Courtney Lynette Creative Co., and we're talking about AI and branding from a designer's point of view. Courtney builds websites and branding for a lot of balloon artists, so she knows exactly where this tends to go wrong.
We get into why AI is a brainstorming tool and not a finishing tool, how to train it so it stops handing you the same generic "pop" balloon template and the file type problem nobody warns you about until you try to blow your logo up for a van wrap. Courtney also explains why a logo is not a brand and how to bring AI inspiration to a professional without it being weird.
Whether you're starting from zero or your branding just feels a little stale, Courtney has some tips for what to do next.
In the UGlu Hotline, hear how one listener asks for critical feedback from her customers, so the negative comments never reach Google.
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DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!
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Designer + Wife + Girl Mom
Courtney is a brand and website designer who’s all about helping businesses shine online. With over 10 years of experience as a vendor in the events industry, she has a unique knack for understanding what her clients need and turning their visions into reality. As the creative force behind Courtney Lynette Creative Co., she loves delivering personalized, stunning designs that truly reflect her clients' personality. Courtney’s approach is all about making sure you feel heard, understood, and thrilled with the final result. She’s committed to making your brand not just look good, but feel right.
