447. Pitching vs poaching
You saw another balloon artist post a gorgeous install for a client you've been dreaming about. Now you're wondering... can you reach out, or is that poaching? Let's settle it.
Carolina is back on the podcast! She works exclusively with corporate clients, and she lands most of them with outreach. We get into the real difference between pitching and poaching, why nobody actually owns a client and what to do when a client comes to you after years with someone else.
We also talk about undercutting, being friends with your competitors and why so many big corporate clients want a backup balloon artist. If you've ever held back on outreach because it felt icky, this one's for you.
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RESOURCES MENTIONED:
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417. Building momentum with corporate clients
360. The Cold Email That Got Her $8K in Balloons
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On the Bright Side Apple | Patreon
