446. The offer letter every big build needs
Handshake agreements feel fine... right up until someone asks what time they were supposed to arrive or how much you said you'd pay them.
In Part 2 of my conversation with Ashley of The Balloon Lab, we dug into the behind-the-scenes logistics of a bid day install with 25 people, including out-of-town pros she had mostly never met. She shares the offer letters she sent to hired artists, why she chose a travel stipend over booking flights and how she handled lodging, meals and shifts for her team.
She also opens up about her temporary warehouse, the ladder and lift puzzles at each house and what she's changing next year.
If you ever bring in help for a big build, her systems are worth borrowing.
In the UGlu Hotline, hear one listener's tip for stuffing balloons.
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On the Bright Side Apple | Patreon
Owner
Ashley Crumby, PharmD, PhD, is the owner and creative force behind The Balloon Lab, a balloon décor company based in Oxford, Mississippi. What began as a creative outlet alongside a career in pharmacy and medical writing has grown into a thriving business specializing in large-scale installations, custom event décor, and some seriously ambitious balloon projects.
Located in the heart of Ole Miss country, Ashley and The Balloon Lab have become especially known for their work during sorority recruitment and Bid Day, where thousands of balloons, tight timelines, large crews, and plenty of behind-the-scenes logistics come together to transform spaces across campus.
Ashley loves the creative side of balloons, but she’s equally passionate about the business behind them—from pricing and systems to building a team, managing growth, and figuring things out as you go.
