If your inbox is full of mismatched inquiries, it’s not (only) a marketing problem, it’s a positioning problem that a website audit can fix. I sat down with Courtney, a brand and web designer for creatives, to talk about how you can do a lightweigh…
If you’ve ever wondered how some balloon companies scale quickly without burning out (or burning cash), this conversation with Tiffany from Confetti Castle will give you just that insight. In 2019, she put $10,000 into a brand-new balloon business, …
What happens when a balloon artist stops fighting their market and starts listening to it? For Jam, it was opening his own balloon shop! Saying no to money because the model "didn’t fit" For months, Jam was fielding calls for quick, lower-priced b…
If you’re a balloon pro debating whether a big convention is worth it, let me pull back the curtain on the FLOAT balloon convention—the industry’s classic, multi-track decor convention that’s helped me level up again and again. Price Tag, FOMO, and…
If you’ve ever felt overwhelmed, awkward, or burnt out by social media for your balloon business, you’re not alone. Most balloon pros would rather be designing than filming reels—and I get it. That’s why it was so refreshing to sit down with Maggie…
Balloon Boss Summit: my review. Spoiler alert: It might be the best thing you do for your balloon business. If you're a balloon business owner looking to grow, connect, and finally get clarity on what’s next, the Balloon Boss Summit might be…
Running a balloon business on your own can feel like a constant juggling act—between clients, creativity, admin tasks, and family life, there’s barely time to think. That's why I loved my conversation about business and life hacks with my podcast gu…
What if your next big idea wasn’t about doing more balloon installs—but creating something totally new? In episode 34 of The Bright Balloon Podcast, I talk with my good friend Lilly Jimenez, founder of The Creative Heart Studio and creator of the Ba…
Running a business is hard. Running a family business? That brings a whole new layer of complexity. In this episode 376 of The Bright Balloon Podcast, I sat down with Andrea and Aidan from the HI-FLOAT team—mother and daughter, and part of the incr…
What if your biggest business breakthrough is on the other side of fear? In episode 32 of The Bright Balloon, I talk with Tinesha from Mbellish Events, a balloon artist, full-time mom of five, and creative entrepreneur who decided to stop waiting f…
I just got back from the Sempertex International Balloon Convention, and I couldn’t wait to record my thoughts while everything was still fresh. This was my first Sempertex event, and I can honestly say: it was one of the easiest, most energizing c…
Let’s talk about something that might sound crazy: I’m hoping for unfollows on Instagram. Yes, you read that right. In episode 31 of The Bright Balloon, I opened up about how my once-thriving business Instagram account has become a bloated, unhelpfu…
Why Cheap Tape Could Be Costing You Clients I’ll be honest—I never thought I’d dedicate an entire episode to how cheap tape could be costing you... but here we are. In episode 372 of The Bright Balloon, I had the opportunity to chat with Nicole an…
How I Use My Calendar to Get Through My Inbox If you’ve ever looked at your inbox and felt completely overwhelmed—you are not alone. But good news... you can always implement time blocking in your balloon business! Today I’m sharing one of my favo…
How to Build Systems That Simplify Your Balloon Business If your balloon business systems feel chaotic, you're not alone. I’ve been there—juggling emails, installs, invoicing, and trying to remember which client wanted what color palette… all while…
In a special Q&A episode of The Bright Balloon, I answered your most frequently asked questions about my balloon business, creative tools, pricing strategies, and more. Whether you’re just starting out or have years of experience, this episode is pa…
Running a balloon business can feel like a never-ending to-do list: answering DMs, prepping installs, managing customer requests, and trying to squeeze in time for marketing and planning. No time to think like a CEO. In Episode 368 of The Bright Ba…
When the pandemic brought parties and events to a halt, balloon artists everywhere were left wondering what to do next. For Megan, founder of North Shore Balloon Decor, the answer was to take her balloon business outdoors. In episode 26 of The Brig…
Starting a business is hard. Starting a balloon business with a newborn around? That sounds impossible. But Brittany and Patrick of Main Street Balloons prove that not only is it possible — it can be done with joy, intention, and even a little Disne…
If you’re struggling to get more local balloon orders, it might not be your pricing, your pictures, or even your product. It might be that you’re hard to find. In episode 25 of the podcast, "Stop making your business difficult to find | Three tips,"…
In today's fast-paced entrepreneurial world, building a successful business requires more than just a great idea. It requires strategic decision-making, efficient operations, and often times, a talented team. In this blog post, we'll delve into Blen…
Just like a financial audit reveals missed income and unnecessary expenses, a calendar audit can expose hidden time leaks and unrealized opportunities within your schedule. In today's fast-paced world, where time is our most valuable asset, understa…
Have you ever dreamed of creating stunning balloon installations for high-end clients like Porsche or Soho House? It's a goal within reach, but success in the luxury event market demands more than just impressive balloon artistry. It requires a deep…
In this post, I'm sharing a concept that can transform the way you approach your goals and aspirations: choosing a 'word of the year.' Forget rigid resolutions that often fade away by February. Instead, we'll explore how selecting a single, powerful…