My 2023 marketing strategy

This will be the first year that I've ever had a full marketing strategy going into the year. I just feel like turnover at so many companies has not slowed down since the pandemic, and it's time for me to start taking better care of some of the relationships I have with my best customers.

My actual strategy, though, might surprise you!

My approach will include:

• Facebook first: posting with purpose
• Email marketing: consistency & pre-scheduling
• Recycle, recycle, recycle
• Big pumpkin energy

Facebook first: posting with purpose

With Facebook, I'm realizing that the connections I want to make with other businesses are more likely to happen there than on Instagram. And it's because things are so much more shareable in Facebook.

I want to tag the businesses and venues I'm working at and leave call to actions that people can follow to learn more.

That means with Instagram, I'll still be posting some portfolio-type images to my grid, but I'll also be looking into pinned posts, stories and stats more to dictate what gets posted to that platform.

Email marketing: consistency & pre-scheduling

With email marketing, I'll be bringing my consistent email approach from the podcast over into my balloon business. Honestly, this has always felt difficult because I don't want every email to be asking for money or talking about a sale.

And it's why I've actually created a new resource for you (and me!) that will take care of all the email marketing heavy lifting.

I've got a bundle of 24 emails in a Canva template that you can push out to Mailchimp or pull into another email service provider, setting up your email marketing for THE YEAR. The images and coordinating text go along with the seasonal holidays and big events happening around that time.

They are literally ready to copy, paste and hit send!

(Listen in to hear an embarrassing story about why I didn't include any placeholder text like "insert customer name here"... I surely wasn't going to set you up for that kind of failure!)