Rebranding can be a pivotal moment for any business, breathing new life into an established brand or steering a company in a fresh direction. However, it's a multifaceted process that demands meticulous planning and execution. Missing even a seeming…
Hello everyone! In this blog post, I'm excited to delve deeper into a strategy that has significantly impacted my business and financial well-being: reverse engineering your success. As many of you know, I'm always looking for ways to streamline my …
In today's business landscape, standing out from the crowd can feel like an insurmountable challenge. With so many competitors vying for attention, how can you create a brand that resonates with customers and carves out its own unique space? This is…
In this post, we're diving deep into the concept of a lean business model and exploring why it might be the perfect fit for you. We'll discuss how keeping your business lean can lead to reduced overhead, manageable vehicle expenses, and smarter hiri…
In this blog post, we'll be exploring how Jam of Garden Place Balloons successfully navigated a significant shift in their business model. Initially focused on creating large, luxurious balloon installations, they transitioned to a delivery-focused …
Welcome to a deep dive into the world of HiFloat! In this post, we're unpacking the secrets to achieving flawless, long-lasting balloon displays, straight from the source. We had the pleasure of speaking with Phillip, the COO and chemist at HiFloat,…
Ever wondered what's trending across the pond in the UK party scene? In this blog post, we're diving deep into the latest happenings, from popular event types and design styles to emerging fads and retro trends making a comeback. We're drawing insig…
Welcome back to the blog! In this post, we're diving deep into the practical realities of running a retail business, drawing inspiration from a fascinating conversation I had with Dolly and Eddie of Delloons. They've recently expanded their balloon …
Welcome to another deep dive into the balloon business! In this blog post, we're expanding on the insights shared in our recent podcast episode, 292. Large installs and lots of events | Tiffany of Confetti Castle, featuring Tiffany from Confetti Cas…
In the first episode of 2025 on The Bright Balloon Podcast, Sara Meyer kicks off the year with a major guest: Allison Will, owner of TUFTEX Balloons. With big changes, product launches, and plans for global growth, TUFTEX is stepping into a bold new…
Let’s play a quick game:Where’s the best place to hide a dead body?Answer: The second page of Google. Yup, it’s a joke—but also totally true. If your business isn’t showing up on the first page of Google, you’re…
Today I’m talking about one of the most impactful moves I’ve made in my business: adopting a CRM. That stands for Customer Relationship Management system, and the one I use is called 17Hats. If you’re not already using a CRM, this …
Three Free Upgrades You Can Make in Your Business Today If you're running a balloon business, chances are you’ve already invested a lot—your time, your creativity, your energy. But what if I told you there are three simple things you ca…
When it comes to social media, especially Instagram, your bio is one of the most important parts of your profile. It’s the first thing people see when they visit your page and often determines whether they’ll engage with you or keep scro…
