Blog

Jan. 1, 2026

Stuffed Balloons: Why This “Old” Trend Still Has So Much Potential

When I first thought of stuffed balloons, I had a very specific picture in my mind: a teddy bear inside a clear balloon with a bow on top. Cute… but not exactly groundbreaking. After sitting down with Marlene Potts of Balloon Masters, my pers…

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Dec. 25, 2025

Reminders for busy business owners

  As busy business owners, sometimes we need a reminder to not let the basics slip. Not because we don’t know better, but because sometimes survival mode kicks in. Slow Down Your Emails (Just a Little) When inquiries are coming in fast…

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Dec. 23, 2025

Why Running an Annual Audit Can Transform Your Balloon Business

As balloon business owners, we spend most of the year focused on what’s right in front of us: upcoming installs, client emails, supply orders and busy weekends. But in episode 390 of The Bright Balloon, I'm making the case for something many o…

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Dec. 18, 2025

Making Your First Hire

Making your first hire can feel intimidating, especially when you’ve built your balloon business entirely on your own. In episode 41 of The Bright Balloon Podcast, Erin from Young and Wild Balloon Company shares what pushed her to finally make…

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Dec. 16, 2025

Protecting Your Creativity

Carolynn Hayman has spent nearly two decades building a balloon career that’s anything but ordinary. She’s the creator of Conrad the Unicorn, a balloon costume that went viral around the world, gained hundreds of millions of views and re…

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Dec. 11, 2025

Why Buying a Van Transformed My Balloon Business

  One of the absolute best investments I've made in my balloon business is purchasing a van. It quickly changed my business in ways I didn’t expect. Like so many of us, I spent years thinking, “One day I’ll get a van……

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Dec. 9, 2025

The power of partnership in business

When Jessica and Dae walked into Balloonathon last June, they had no idea the weekend would spark a brand-new chapter in both of their businesses. They were already friends, already collaborating, and already cheering each other on... but the indust…

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Dec. 4, 2025

How I Price Organic Balloon Garlands

If organic pricing has ever felt like guesswork... same. For years I tried quoting garlands by linear feet and it rarely felt good for me OR my customers. Now I use a simple, visual system that’s faster to bill, easier to explain, and harder t…

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Dec. 2, 2025

Your dream clients, and a simple website audit to attract them

If your inbox is full of mismatched inquiries, it’s not (only) a marketing problem, it’s a positioning problem that a website audit can fix. I sat down with Courtney, a brand and web designer for creatives, to talk about how you can do …

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Nov. 29, 2025

How Confetti Castle Grew Fast: Networking, Hiring & Pricing

If you’ve ever wondered how some balloon companies scale quickly without burning out (or burning cash), this conversation with Tiffany from Confetti Castle will give you just that insight. In 2019, she put $10,000 into a brand-new balloon busi…

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Nov. 25, 2025

From side hustle to storefront: why Jam opened a balloon shop

What happens when a balloon artist stops fighting their market and starts listening to it? For Jam, it was opening his own balloon shop! Saying no to money because the model "didn’t fit" For months, Jam was fielding calls for quick, lower-pr…

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Nov. 21, 2025

Should You Attend the FLOAT Balloon Convention?

If you’re a balloon pro debating whether a big convention is worth it, let me pull back the curtain on the FLOAT balloon convention—the industry’s classic, multi-track decor convention that’s helped me level up again and agai…

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Nov. 18, 2025

How to Make Social Media for Your Balloon Business Fun (and Still Get Booked) | The Bright Balloon

If you’ve ever felt overwhelmed, awkward, or burnt out by social media for your balloon business, you’re not alone. Most balloon pros would rather be designing than filming reels—and I get it. That’s why it was so refreshing…

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Nov. 13, 2025

My review of Balloon Boss Summit

    Balloon Boss Summit: my review. Spoiler alert: It might be the best thing you do for your balloon business. If you're a balloon business owner looking to grow, connect, and finally get clarity on what’s next, the Balloon Boss…

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Nov. 11, 2025

Business and Life Hacks for Solopreneurs

Running a balloon business on your own can feel like a constant juggling act—between clients, creativity, admin tasks, and family life, there’s barely time to think. That's why I loved my conversation about business and life hacks with m…

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Nov. 6, 2025

The Creative Heart Studio with Lilly Jimenez (Creator of the Balloon Mosaic)

What if your next big idea wasn’t about doing more balloon installs—but creating something totally new? In episode 34 of The Bright Balloon Podcast, I talk with my good friend Lilly Jimenez, founder of The Creative Heart Studio and …

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Nov. 4, 2025

Defining Roles in a Family Business

Running a business is hard. Running a family business? That brings a whole new layer of complexity. In this episode 376 of The Bright Balloon Podcast, I sat down with Andrea and Aidan from the HI-FLOAT team—mother and daughter, and part of th…

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Oct. 30, 2025

Everything You Want Is on the Other Side of Fear

What if your biggest business breakthrough is on the other side of fear? In episode 32 of The Bright Balloon, I talk with Tinesha from Mbellish Events, a balloon artist, full-time mom of five, and creative entrepreneur who decided to stop waiting f…

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Oct. 28, 2025

Live from The International Balloon Convention

I just got back from the Sempertex International Balloon Convention, and I couldn’t wait to record my thoughts while everything was still fresh. This was my first Sempertex event, and I can honestly say: it was one of the easiest, most energi…

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Oct. 23, 2025

Why I’m Letting Go of Thousands of Instagram Followers (On Purpose)

Let’s talk about something that might sound crazy: I’m hoping for unfollows on Instagram. Yes, you read that right. In episode 31 of The Bright Balloon, I opened up about how my once-thriving business Instagram account has beco…

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Oct. 21, 2025

Why Cheap Tape Could Be Costing You Clients

Why Cheap Tape Could Be Costing You Clients I’ll be honest—I never thought I’d dedicate an entire episode to how cheap tape could be costing you... but here we are. In episode 372 of The Bright Balloon, I had the opportunity to c…

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Oct. 16, 2025

How I Use My Calendar to Get Through My Inbox

How I Use My Calendar to Get Through My Inbox If you’ve ever looked at your inbox and felt completely overwhelmed—you are not alone. But good news... you can always implement time blocking in your balloon business! Today I’m shar…

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Oct. 14, 2025

How to Build Systems That Simplify Your Balloon Business

How to Build Systems That Simplify Your Balloon Business If your balloon business systems feel chaotic, you're not alone. I’ve been there—juggling emails, installs, invoicing, and trying to remember which client wanted what color palett…

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Oct. 9, 2025

Listener Q&A: Balloon Business Tips from The Bright Balloon

In a special Q&A episode of The Bright Balloon, I answered your most frequently asked questions about my balloon business, creative tools, pricing strategies, and more. Whether you’re just starting out or have years of experience, this epi…

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