407. How product photos brought unexpected clarity
In this episode, we are discussing the power of a product photo shoot. I went into a photo shoot with the goal of getting good photos… I had no idea how much it was going to revamp my entire business!
It’s a replay from the bonus channel, On The Bright Side, where I have 300+ more solo episodes. And it's so fun listening back because when I recorded this a year and a half ago, I hoped it would make a difference in my business. But now I can confidently say it completely revived my booking system and then some.
What came from this photo shoot was so much more than pretty photos. It was a streamlined booking system. It was a clear website.It was clarity for my entire team and most importantly, my customers.
They're my recipe guides hanging on the walls in my shop. They’re the photos still on my website today. Plus, they're the product thumbnails on my invoices. They're everywhere. And it's really cool to hear where this shift originally started.
I'm walking you through exactly why and how I set up a product photo shoot. And because I saw the tremendous impact of clean product photos in my business, I created a product called Sales Sets.
They are stock photos of balloon products, exactly what I'm talking about in this episode, but I've made them available to you. So if you want to skip the photo shoot process but still get the benefits I'm describing in this episode, check for the link below.
A quick note, when you hear me referencing my newborn, she's two now. I did not secretly have another baby.
And thanks once again to this month's presenting sponsor, Tuftex!
In the UGlu Hotline, hear a tip for using UGlu on foils.
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