Sara Mayer | 2024-03-05

This week's guest works with creative businesses to make sure their branding is consistent across all platforms. From logo, to website, to email and social media, Courtney helps you bring  your brand presence across all platforms in a cohesive way. And don't miss your chance to win a VIP day with her - further down the show notes!

In the episode we hear about her own background in the event industry and how your branding can affect the trust your customers have with you. She urges us to think not only about our ideal clients as we consider branding, but our own preferences at the same time.

She helps clients find their own personal branding style instead of trying to fit into the mold of the latest trend so that your branding always looks and feels authentic. She's also got a great tip for using Chat GPT to help polish your "About us" and other website language!

Courtney definitely knows her stuff when it comes to branding and has several ways to work with her so that you can nail down the visuals and voice you display to your customers.

In the UGlu Hotline this week, I share my own tip about planning meals at conventions!

RESOURCES MENTIONED:

17hats (get 50% off your 1st year) 

Balloon Suite 

Havin' A Party Wholesale (save 5% with code BRIGHT) 

UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT) 

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

‬Balloon Boss Mastermind & Summit  

PremiumConwin 

2024 Bright Balloon Business Planner 

ALOFT (save $10 with code BRIGHT)

The Balloon Guild (save 20% with code WeLoveSara20)

Brand Consistency Checklist

Giveaway - VIP Branding Day ($1250 value) which includes:

• New Brand Board including: logo trio (main logo, secondary logo, submark, fresh font pairings, color palette & mood board)

• 4 Social Media Canva templates using new branding + Instagram Highlight covers

• Updating branding on social media where needed (Facebook, Pinterest, Instagram, etc)

• Email Signature with new branding

• One marketing material (thank you card, business card, one sheet, etc)

• Logo, color and font updates on current website

To enter the giveaway, following both @thebrightballoon and @courtneylynette on Instagram and enter here!

- - - -

Join the book club 

50 Ideas for Email Marketing | Join the Bright Balloon email list 

courses | templates | planner 

@thebrightballoon 

The Bright Balloon on YouTube