Natalie Illiano

Natalie Illiano is the creative force behind Illiano Events, a thriving balloon and event decor company based in South Jersey. With a background in journalism and a heart for storytelling, Natalie brings a blend of creativity, business strategy and experience to the balloon industry. What began in 2007 as a children’s entertainment business evolved into a leading decor company that transforms celebrations with balloons, backdrops, marquees and more.

Known for her ability to engineer stunning installs in a range of spaces, Natalie draws on her experience as a reporter, community leader, and mom when running her business. Whether she’s styling a 16-foot garland or navigating the windy chaos of an outdoor install, her mindset is always rooted in preparation and creativity. You’ve got to be ready!

Natalie’s entrepreneurial spirit is a family affair. She often collaborates with her husband Gennaro, chef and co-owner of Illiano’s, an Italian restaurant in Medford, NJ. Together, they create memorable dining and decor experiences for private events pairing gorgeous visuals with incredible food. He’s the master of meatballs and I am the brains behind the balloons.

Beyond balloons, Natalie is a passionate advocate for the community. She serves on the board of Maryville Integrated Care, is president of the Voorhees Business Association, and chairs the Voorhees Art Commission. Most recently you will find her name on an election ballot for an elected position for the Camden County Democratic Committee. Her work across these roles reflects her belief in using networking as a tool for business, change and community impact.

When she’s not decorating, Natalie is soaking up family life with her husband and two kids. She's cheering on fellow entrepreneurs and showing that thriving in business and in life is all about surrounding yourself with the right people, maintaining a work-life balance, and harnessing that inner grit to grow.