406. DIY marquees and friendors
In this episode, we are talking about a marquee secret that might make you rethink everything. I'm talking with Jenna from Festive & Flair, and when she told me she made her own marquees, I fully assumed we were headed into DIY disposable territory. And then I went to her website and I zoomed way in and thought, there is no way she made these. I have to have her on the podcast.
Her marquees are lightweight, clean, reusable, professional-looking marquee letters made out of foam. Yes, foam… but not what you're thinking. And she is breaking down exactly how she does it, how much it costs and why it's one of the easiest upsells you can add to your business without dropping $15-20k upfront.
Plus, in the second half of this episode, we get into her “friendor” strategy (basically, networking done right) where she becomes a connector for the entire event and gets paid for it.
It’s a fabulous episode that I think is going to give a lot of people a new option when it comes to bringing in marquees as part of your inventory.
And thanks once again to this month's presenting sponsor, Tuftex!
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Festive & Flair Lighted Marquee Tutorial | @festiveandflair
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On the Bright Side Apple | Patreon
Owner
Jenna is the owner and creative director of Festive & Flair, a Middle Tennessee–based event styling company specializing in large-scale balloon installations and custom marquee builds for luxury weddings, corporate events, and high-impact celebrations. Known for her architectural, design-forward approach, she creates statement installations that transform spaces into unforgettable experiences.
After transitioning from partnership and a retail storefront to solo ownership, Jenna rebuilt her business into a streamlined, highly intentional operation focused on profitability, sustainability, and elevated client experience. She leads a small team of part-time creatives and is supported by her husband, whose steady encouragement allows her to lead with clarity and confidence.
Guided by her faith and deeply grateful for God’s provision and direction through every season of growth and challenge, Jenna approaches entrepreneurship with both ambition and humility. As a mom of four, she is passionate about building a business that honors her family, her clients, and the blessings entrusted to her.
