412. The decisions to make with a storefront
If you are someone who has either grown out of your home-based studio, or you don't even have a spot for a home-based studio, this episode is full of tips for you! I am talking with Heidy of Decor by Heidy about opening a brick and mortar store and some of the choices she made along the way that finally got her to her beautiful store located in Florida.
She also shares a really smart idea about outsourcing deliveries and how it’s helped the installation side of her business, too.
And I'm excited that this month kicks off a new sponsorship and a new partnership with Betallic, who chose Heidy as their guest! Betallic is known around the world for high-quality foil and latex balloons, and for supporting the balloon community through education and inspiration.
If you're looking to grow your skills, be sure to check out Betallic Balloon Club, an online community where you can subscribe for monthly classes (including Heidy’s!), learn new balloon recipes and connect with balloon artists from all over the world. Plus, mark your calendars for the IBC event happening October 20-22, 2026, in Miami, Florida.
In the UGlu Hotline, hear one listener’s tip for finding what colors are comparable across brands.
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DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!
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