Oct. 7, 2025

How to Think Like a CEO in Your Balloon Business

Running a balloon business can feel like a never-ending to-do list: answering DMs, prepping installs, managing customer requests, and trying to squeeze in time for marketing and planning. No time to think like a CEO.

In Episode 368 of The Bright Balloon, I chat with Andrea Liebross, a business coach who works with creative entrepreneurs to help them get out of survival mode and start leading with clarity and intention.

From Reactive to Proactive

Andrea sees a common struggle among creative business owners: they’re stuck reacting to the day-to-day chaos instead of confidently steering the ship.

She introduces her TRUST process, a framework designed to help entrepreneurs take massive action from a grounded, focused place. With this mindset shift, balloon business owners can stop spinning their wheels and start making intentional progress.

The Power of the “Big 3”

One of Andrea’s most practical strategies is setting your “Weekly and Daily Big 3.”

Rather than trying to tackle an endless list of tasks, she encourages entrepreneurs to focus on just three priorities per day and per week—ones that actually move the needle in your business. This simple habit helps create momentum and reduces the overwhelm that comes from trying to “do it all.”

Becoming a Big Thinker

Andrea challenges balloon artists to shift from short-term hustle to long-term vision.

That means asking yourself: “What would the future version of me do?”

Tapping into your “future you” allows you to start making decisions from a place of confidence, not fear. Whether that means raising your prices, setting better boundaries, or hiring help—it all starts with stepping into the mindset of a leader.

When Is It Time to Hire a Coach?

If you’re feeling stuck, unfocused, or frustrated—even though you know you’re capable of more—Andrea says that’s a clear sign you’re ready for coaching.

Unlike therapy or consulting, coaching helps you see what’s really holding you back and gives you the tools to take action. It’s not about learning more; it’s about finally doing what you already know you need to do.