Your dream clients, and a simple website audit to attract them

If your inbox is full of mismatched inquiries, it’s not (only) a marketing problem, it’s a positioning problem that a website audit can fix.

I sat down with Courtney, a brand and web designer for creatives, to talk about how you can do a lightweight audit of your website now so 2026 bookings look the way you want them to.

“I need more bookings” vs. “I want better bookings”

It’s easy to chase volume. But when your site tries to please everyone (pickups, installs, deliveries, in-home parties, corporate events) your message can get blurred. The result: fewer perfect-fit leads and more red flags during intake.

Start your website audit by looking back at 2025:

• What jobs energized you? Which drained you?

• Which clients were a great fit, and why?

• What did you say “yes” to that you should’ve declined?

That clarity becomes your 2026 targeting lens.

A site that signals fit in seconds

Your site should quietly say, “You’re in the right place.” That comes from visual consistency and a clean user experience, especially on mobile (where most visitors browse).

Courtney's fast audit includes:

• Images: Remove images of installs you’d never repeat. Replace them with fresh work that mirrors your 2026 focus. And edit all images for consistent brightness and style.

• Fonts: Commit to three at most (header, subheader, paragraph). Retire trendy display fonts that hurt readability.

• Colors: Let your balloon photos carry the color! Use a restrained palette (for buttons, footers, etc.) so the page feels calm and premium.

• Mobile: Don't forget to check this view! Open your site on your phone and fix any misplaced sections, overlapping text, and buttons as needed.

Reduce friction, pre-qualify better, and ship the updates

Turn your contact form into a quiet qualifier. Add questions that help you help them. Think: indoor/outdoor, venue, date/time window, rough budget, brand/theme, delivery vs. pickup.

If you serve distinct audiences, you might even consider two forms (e.g., social vs. corporate) so each path feels tailored.

If you're tackling the audit DIY-style, Courtney also shared how time-blocking can help it feel less overwhelming. A possible 6-week, Q1 implementation plan she shared was:

• Week 1: Audit images

• Week 2: Standardize fonts site-wide

• Week 3: Simplify color usage; tidy buttons and footers

• Week 4: Mobile check; fix spacing and test all links

• Week 5: Rebuild the contact form(s) with smarter fields as needed

• Week 6: Update pricing/FAQ; remove friction questions you don’t need

Prefer help? Hire a pro like herself to implement your decisions while you keep focused on the balloons. And don't forget: a website build or refresh counts as a business expense / tax write-off! 

Make these small moves now, and your site will start doing what it’s meant to do: filter for fit, elevate trust, and attract the clients you actually want next year.