Mastering modern, digital etiquette
Etiquette isn’t about fancy forks or being “perfect.” In my conversation with Jules Hirst, etiquette coach and fellow 17hats ambassador, she reframed etiquette in a way I think every balloon business owner needs to hear: it’s simply a set of tools that helps people feel comfortable... and helps you show up with confidence in any situation.
The biggest takeaway for me is that we’re all “24/7 professionals” now. Even if you never intend to be, your Instagram, website and email communication are often your first impression. And if your online presence is chaotic, overly negative or confusing, it creates friction before the client ever reaches out. Jules’ reminder was simple: your first impression isn’t just what you say, it’s what people see before you even know they’re looking.
Jules also shared a practical tip I’m going to start using immediately for on-site installs: the “third layer.” If you’re wearing a branded tee and jeans because you’re climbing ladders (which we usually are), walk in with a blazer or polished jacket over the top. That way you'll make a strong first impression, and then you can take it off and get to work. And when you leave? Put it back on. It’s such an easy switch that signals professionalism without asking you to dress in a way that doesn’t match the job.
On digital etiquette, Jules called out something I think we’re all guilty of: copying and pasting AI responses without editing. Her advice was to use tools like ChatGPT if you need help organizing your thoughts... but always rewrite the first couple lines so it sounds like you. Those opening sentences set the tone and build trust fast.
And then we got into the part that made me feel personally seen: networking and follow-up. Jules reminded me that networking isn’t about collecting business cards like Halloween candy; it’s about building relationships. Her advice: go in with a goal to connect with two or three strategic people, then follow up with a simple coffee meet-up. Because the “magic” happens after the event, not during it.
She also answered the always-awkward question: who pays? The answer: for proper etiquette, the rule is if you invite, you pay. Keep it low-pressure (coffee, not dinner), and keep it simple.
If you’ve ever felt like your online presence isn’t helping, or networking feels intimidating, Jules’ approach is modern, doable and surprisingly empowering.
Listen to the full conversation here!
