How to Make Social Media for Your Balloon Business Fun (and Still Get Booked) | The Bright Balloon
If you’ve ever felt overwhelmed, awkward, or burnt out by social media for your balloon business, you’re not alone. Most balloon pros would rather be designing than filming reels—and I get it.
That’s why it was so refreshing to sit down with Maggie of Pop Charlotte and talk about how she runs a large, successful balloon business and genuinely enjoys doing her own social media.
Social Media as a Daily Grind
Let’s face it—keeping up with trends, reels, and engagement can feel like a full-time job. Add that on top of installs, inquiries, and admin work? It’s easy to burn out or give up entirely.
Maggie hears that frustration all the time. And yet, she’s found a way to make social content fun, effective, and totally true to her brand.
Real, Relatable Content That Converts
Instead of obsessing over perfect photos or viral trends, Maggie shares the real stuff—like walking into work with six drinks in her arms or team members in wedding dresses skating through the warehouse.
Why? Because it shows who she is, what her brand is about, and what kind of vibe she brings to an event.
Her secret: clients don’t just want to see your work—they want to see you.
Be a “Purple Cow” and Show Up Authentically
Maggie’s biggest advice? Be a “purple cow”—someone who stands out simply by being fully themselves.
Here are a few of her best tips:
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Don’t wait for perfection. Film behind the scenes—even the bloopers.
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Focus on your audience, not other balloon pros.
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Post in your stories. Even a quick “off to an install!” builds connection.
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Don’t be afraid to be silly. It’s a party business, after all.
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Three fast fixes for your profile: add your name, location, and use a clean camera lens!
With content creation also bringing her brand sponsorships and visibility, Maggie is proof that showing up authentically is not just more fun—it’s also great for business.
So if you’re ready to make social media less cringey and more you, take a page from Maggie’s book. Start small, start scrappy—but just start.
Tune into episode 380 of The Bright Balloon Podcast for the full conversation.
