Beyond the Chamber: Creative Ways to Expand Your Network
Networking is a cornerstone of business growth, but it doesn't have to be confined to formal organizations like the Chamber of Commerce. In this blog post, we'll explore creative ways to expand your network and grow your reach. We'll delve into leveraging your personal network, managing the time commitment, and even starting your own group.
This post expands on a podcast episode, "358. Organically connecting | Natalie of Illiano Events," where I chatted with Natalie of Illiano Events about networking in a way that feels organic and natural. Networking is not something that comes naturally to me, so I was so happy to have her on and hear her ideas.
Organic Networking Strategies from Natalie
Natalie's approach to networking emphasizes authenticity and building genuine relationships. It's about finding common ground and fostering connections that go beyond simply exchanging business cards. One of Natalie's key strategies is to focus on activities you genuinely enjoy. If you're passionate about art, join a local art group or attend gallery openings. If you love to read, consider joining a book club. By participating in activities that align with your interests, you'll naturally meet like-minded people who share your passions.
Another tactic Natalie uses is volunteering. Volunteering provides opportunities to connect with others who are passionate about the same cause. It's a great way to give back to the community and build relationships with people who share your values. Volunteer at an animal shelter, food bank, or environmental organization. The possibilities are endless.
Don't be afraid to strike up conversations with people you meet at these events. Ask about their work, their interests, and their experiences. Be genuinely curious and listen attentively to their responses. Remember, networking is about building relationships, not just collecting business cards.
Natalie is a big proponent of supporting local businesses. By supporting local businesses, you can connect with other business owners and build relationships within your community. Shop at local stores, eat at local restaurants, and attend local events. Not only will you be supporting your local economy, but you'll also be expanding your network.
Furthermore, Natalie emphasizes the importance of following up with people you meet. After attending an event or meeting someone new, send them a personalized email or message. Thank them for their time, reiterate something you discussed, and express your interest in staying in touch. This simple gesture can go a long way in building a lasting relationship.
Time Commitment for Organic Networking
One common concern about networking is the time commitment involved. Many people worry that networking will take up too much of their time and energy, leaving them with little time for other important tasks. However, Natalie believes that organic networking doesn't have to be time-consuming. In fact, it can be integrated into your daily routine.
Natalie suggests starting small and gradually increasing your networking efforts over time. Begin by attending one or two events per month, or by volunteering for a few hours each week. As you become more comfortable with networking, you can gradually increase your involvement.
It's also important to be strategic about how you spend your time. Focus on activities and events that align with your interests and goals. Don't feel obligated to attend every networking event that comes your way. Choose events that are likely to be a good fit for you and your business.
Furthermore, Natalie emphasizes the importance of time management. Schedule dedicated time for networking activities, just as you would schedule time for other important tasks. This will help you stay organized and ensure that networking doesn't fall by the wayside.
Finally, Natalie advises against trying to do too much at once. Don't feel pressured to attend every event, join every group, or connect with every person you meet. Focus on building a few strong relationships rather than spreading yourself too thin.
Leveraging Your Personal Network for Business
Your personal network can be a valuable asset for your business. Don't underestimate the power of your friends, family, neighbors, and acquaintances. They may not be business experts, but they can provide valuable support and connections.
Natalie suggests starting by informing your personal network about your business. Let them know what you do, what products or services you offer, and what your goals are. You might be surprised at how many people are willing to help you succeed.
Ask your personal network for referrals. Let them know that you're looking to expand your customer base and ask if they know anyone who might be interested in your products or services. Word-of-mouth marketing is still one of the most effective ways to generate new business!
Natalie also emphasizes the importance of reciprocating. If someone in your personal network helps you out, be sure to return the favor. Offer your assistance, support, and connections whenever possible.
Finally, Natalie advises against taking your personal network for granted. Treat them with respect, appreciation, and gratitude. Nurture these relationships and they will continue to be a valuable asset for your business.
Starting Your Own Networking Group
If you're looking for a more tailored networking experience, consider starting your own group! This allows you to create a community of like-minded individuals who share your interests and goals.
Natalie suggests starting by identifying a specific niche or target audience for your group. What type of people do you want to attract? What topics do you want to discuss? Defining your niche will help you attract the right members and create a focused and productive group.
Next, start recruiting members for your group. Reach out to your personal network, post on social media, and attend industry events to spread the word. Be sure to clearly communicate the purpose and benefits of joining your group.
Another tactic Natalie uses is to create a sense of community within your group. Encourage members to interact with each other, share their experiences, and offer support. Foster a welcoming and inclusive environment where everyone feels comfortable and valued.
Conclusion: Embracing a More Approachable Networking Style
Networking doesn't have to be a chore. By embracing organic strategies, leveraging your personal network, and even starting your own group, you can build meaningful connections and expand your reach in a way that feels authentic and enjoyable.
As Natalie shared in episode 358 of the Bright Balloon podcast, networking is about more than just exchanging business cards. It's about building relationships, fostering community, and supporting each other's success. I hope this post has inspired you to think outside the chamber and explore new and creative ways to expand your network.
