Business Changes That Made Big Differences
As business owners, we’re constantly trying new tools, systems and strategies. Some stick. Some don’t. And over time, you start to notice that it’s not the flashy business changes that matter most... it’s the small, practical shifts that quietly make your business easier to run.
In episode 45 of The Bright Balloon Podcast I reflected on a handful of decisions that have genuinely impacted how my balloon business operates day to day. Not trends. Not hacks. Just real changes to reduce stress, improve clarity and make my time more valuable.
Clearer Client Communication
One of the most impactful changes I’ve made is setting firm boundaries around how clients contact me. Redirecting social media inquiries to my website has helped streamline communication and protect my time.
What’s evolved is how I do that. Instead of a short “go to my website” message, I’ve learned that clients respond better when they understand the process: what happens next, when they’ll hear back, and what’s expected of them. Same boundary, better experience.
A Healthier Relationship with Instagram
At one point, I put a lot of pressure on myself to post consistently and grow my following. What I eventually realized is that following doesn’t equal profitability.
Pulling back from daily posting and focusing on sharing my best work (while staying active in Stories) made Instagram feel lighter and more enjoyable. The surprising part? It didn't negatively impact my inquiries or sales at all. Letting go of “shoulds” here was a huge mental win.
A Shift in How I Handle Money
Implementing the Profit First method was a big turning point for me. Paying myself first (and managing the business with what remains) forced better decisions and eliminated a lot of financial anxiety.
I’m not rigid about it, but having designated money for profit and taxes has brought clarity and confidence. It changed how I think about spending, pricing and what “success” actually looks like.
Investing in the Right Kind of Support
Buying a van also significantly changed how I work. Being able to load everything once, prep installs in advance and reduce on-site setup has saved hours every weekend. It’s a reminder that the right investment doesn’t just increase capacity... it reduces friction. Major upgrade.
Learning from Others
Finally, one of the most consistent influences on my business has been listening to and learning from other balloon business owners. Hearing different perspectives, challenges and approaches from the guests on my podcast often spark ideas I wouldn’t reach on my own.
Growth rarely comes from one big change. It comes from paying attention to what’s working, being honest about what’s not and adjusting accordingly.
You can listen to the full episode of The Bright Balloon Podcast here!
