Balloon Business Visibility: Don't Be Hard to Find Online

If you’re struggling to get more local balloon orders, it might not be your pricing, your pictures, or even your product. It might be that you’re hard to find. In episode 25 of the podcast, "Stop making your business difficult to find | Three tips," I dive into a surprisingly common issue among balloon business owners: poor online visibility. Whether it’s on Facebook, Instagram, or your website, there are small — but crucial — tweaks you can make today to ensure people know who you are, where you are, and how to book you.

1. Say Where You’re Located — Everywhere

This sounds obvious, but you'd be shocked how many balloon websites don’t say where the business is located. If you’re selling a physical product and servicing local areas, your website should scream your location — in the header, footer, about page, and contact form.

I even suggest tagging your photo uploads with your town or city. Whether someone lands on your site from Instagram, Google, or a referral link, they should know immediately whether you serve their area.

If they don’t, they’ll bounce — guaranteed.

2. Fix Your Facebook Setup

Even if Instagram is your favorite platform, don’t underestimate Facebook — especially if you offer birthday deliveries, yard poles, or adopt-a-grandparent promotions. That’s where your customer base (especially parents) hangs out.

Yet, most balloon business owners completely overlook this one thing: connecting their personal profile to their business page.

If someone clicks on your Facebook profile and doesn’t see where you work, that’s a missed opportunity. People may not remember your business name, but they’ll remember you do balloons. And if they can’t find your business from your profile, they’ll move on.

Make sure your personal Facebook profile links to your business page, even if you rarely post. It helps friends, family, and referrals know exactly where to go.

3. Optimize Your Instagram Bio

Instagram might be your most visual and engaging platform, but your bio is what converts a follower into a paying client. So here’s what it needs to include:

• Your location

• A link to your website or booking form

• Your name

Yes — your name.

Even if you want to appear as a “big brand,” people prefer buying from people. By adding your name to your bio, you make your business feel approachable, local, and human. I believe customers are almost twice as likely to message a balloon business that simply says who runs it.

Bottom Line: Make Booking You Easy

Across your website, Facebook, and Instagram, your customer should always be able to answer these three questions in under 10 seconds:

1. Who runs this business?

2. Where is it located?

3. How do I order?

If not, you're making it too hard for them — and they will move on to someone else.

It's time to stop leaving potential customers searching for your business! I hope this blog post has given you some valuable insights into the importance of online visibility and how to improve it. Remember to listen to episode 25 of the podcast, "Stop making your business difficult to find | Three tips," for even more tips and strategies.