Dec. 2, 2025

384. Your dream clients, and a simple website audit to attract them

With Courtney of Courtney Lynette Creative Co.

If you want to book better, not just more, this conversation with Courtney of Courtney Lynette Creative Co. breaks down how to realign your website and visuals so the right clients find (and choose) you. It’s easier than you think!

We cover:

  • A year-end review to define your 2026 “dream client” (what you loved, what you never want again)

  • The quick-hit homepage audit: images, fonts, color palette, consistency

  • Mobile-first essentials and broken-button checks

  • Smarter contact forms

  • Messaging cleanup so you don’t try to “serve everyone” (and attract no one)

  • DIY vs. hiring help

  • How time-blocking helps get things done

  • Reminder: a new website (or refresh) is a tax write-off!

Listen in for a step-by-step plan, whether you’ve got no website, you want to DIY or you’re ready to hand off the work to a pro. 


In the UGlu Hotline, hear my organization tip for my foil balloons.

 

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RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year

Other sponsors & resources:

Courtney Lynette Creative Co. (mention the podcast for $100 off!) 

2026 Bright Balloon Planner 

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST) 

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit 

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Courtney Herman Profile Photo

Courtney Herman

Designer + Wife + Girl Mom

Courtney is a brand and website designer who’s all about helping businesses shine online. With over 10 years of experience as a vendor in the events industry, she has a unique knack for understanding what her clients need and turning their visions into reality. As the creative force behind Courtney Lynette Creative Co., she loves delivering personalized, stunning designs that truly reflect her clients' personality. Courtney’s approach is all about making sure you feel heard, understood, and thrilled with the final result. She’s committed to making your brand not just look good, but feel right.