334. Rebranding | Tracy of Joyful Party Co.
“After 17 years in business”
In this episode I’m learning from Tracy of Joyful Party Co. (formerly From Me 2 You Creations) about what it’s like to rebrand after being in business for almost 20 years. She shares with us everything that was involved in the process, including the financial impact it had.
Learn about the services her original business started with, how her initial run with balloons was stopped short, how eventually her balloon business was propelled forward and how many aspects are now part of Joyful Party Co.
Then we dig into the specifics of the rebrand. We’ll hear about what compelled her to go through the process, how it was stalled and how eventually she knew she had to do it. She also shares an awesome AI prompt that helped her fully develop Joyful Party Co.
Tracy goes on to mention how the rebrand impacted her banking, taxes, website and domains, social media, physical assets like shirts and signs, logins with distributors, etc… and how it was all worth it in the end.
And in the UGlu Hotline, hear one listener’s tip on what they wish they would have known earlier.
RESOURCES MENTIONED:
Presenting sponsor: 17hats (get 50% off your 1st year)
Ep. 207 - Family business and rebranding | Delloons
Other sponsors & resources:
Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)
UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)
DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!
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Tracy Terry
Owner & Chief Party Officer
Tracy Rowan Terry, Founder and Owner of Joyful Party Co. | Business Strategist | Creative Entrepreneur
Tracy Rowan Terry is the founder of Joyful Party Co., a company specializing in high-quality balloon decor, party supplies, and digital stationery. Tracy's mission is to bring creativity, joy, and sophistication to every celebration, serving both individual customers and corporate clients with products that elevate life’s special moments.
Tracy’s entrepreneurial journey began in 2008 with From Me 2 You Creations, LLC, a stationery business known for custom designs. In 2013, she expanded into e-commerce with multiple Etsy stores, offering party supplies, stationery, and celebration essentials. In 2018, Tracy transitioned to running her business full-time, focusing on balloon decor and party supplies.
In 2025, Tracy rebranded to Joyful Party Co., expanding the brand nationally to create greater growth and impact in the celebration industry. Her extensive product offerings help transform events into unforgettable experiences—whether for small gatherings or corporate events.
Tracy holds a Master’s in Business Administration from Webster University and a Bachelor’s in Education (Health Science focus) from the University of Arkansas at Fayetteville. She also has 11+ years of experience in corporate recruitment, immigration sponsorship, and human resources at Tyson Foods, Inc.. This experience has been crucial in shaping her business operations, strategic planning, and leadership approach.
At Tyson, Tracy managed talent acquisition… Read More
