290. Major expansion | Allison of TUFTEX
“New country & new products”
Kicking off this curated month by TUFTEX, I’m chatting once again with Allison, the owner of TUFTEX! She’s giving us a ton of behind the scenes info on their new products, plus where and how they’ve expanded since she last came on the podcast.
First, I asked her to walk us through their acquisition of a balloon factory in Canada. I really appreciated her honesty about the learning curve that was involved, and it was fascinating to hear how the acquisition required not just latex recipe updates, but process updates more than anything. She’ll also tell us how the changes have impacted their marketing strategy and how she hopes will impact their reach.
Then, I was so thrilled that Allison spilled the beans about some items we can expect soon: TUFTEX Effects and Links! Plus, she drops info on TUFTEX Tuesdays, Hip Hopping in Houston in March and of course the TUFTEX Experience in July! I learned a ton and am very excited about what I heard in this conversation… I’m guessing you will be, too!
Then in the UGlu Hotline, hear a tip for using water weights.
RESOURCES MENTIONED:
Presenting sponsor: 17hats (get 50% off your 1st year)
Curated Month by: TUFTEX | Events
Related Episode: 164 - Making an impact with color | Allison of Tuftex
Other sponsors & resources:
Havin' A Party Wholesale (save 5% with code BRIGHT)
2025 Bright Balloon Business Planner
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
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50 Ideas for Email Marketing | Join the Bright Balloon email list
Allison Will
Owner | President | TUFTEX Balloons
Allison is the imagination behind the TUFTEX brand, and loves working side by side with her three sons and daughter-in-law. She was a funeral director/embalmer before becoming the owner of a balloon factory. Her choice TUFTEX color is Fog. Her favorites are her kids & grandkids, riding her bike along the shores of Lake Erie, a good yoga or spin class, and doing headstands.
