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Welcome to The Bright Balloon, a podcast where Sara Meyer shares bright ideas for your balloon business!
Our mission is to empower balloon decorators by sharing insightful conversations and expert knowledge that light the way to industry success. Through accessible and engaging content, we aim to elevate the skills of our listeners, helping them to achieve financial success while maintaining a healthy work-life balance, ensuring that the entire balloon community shines brighter together.
Imagine if tomorrow your city decided to close your business, and before you could even start a conversation, it was too late. It was already written into the law. Right now, our industry is being talked about without us in t...
Most of us, myself included, are using ChatGPT as a writing assistant or Google on steroids. “Proofread this, write me an Instagram caption for that, what's this rash on my kid's arm?” But we know it's capable of more, especi...
If you have ever sat down to set goals and immediately felt overwhelmed or like you're just rewriting the same goals you didn't quite hit last year, this episode is for you. I’m joined by Joette of Balloon Coach and we discus...
In this episode, I’m talking about the importance of doing an annual audit for your balloon business. Analyzing past events, tracking potential repeat clients and setting goals for the upcoming year… it’s all included! Listen...
What would you do if something you invented went viral? Like, 400 million views viral? Carolynn Hayman, the creator behind Conrad the Unicorn (America's favorite balloon costume) learned the hard way that when the internet bl...
In this episode (recorded live at the Sempertex International Balloon Convention), Jessica and Dae from The Balloon Club Co. share their journey of combining their individual balloon businesses into something new, together. T...
When I think back on what it felt like the first time I was hiring help in my balloon business, I laugh a little because it wasn’t what I thought hiring would look like at all. For the longest time, hiring help for my balloon business felt co…
When you run a balloon business, regulations probably aren’t top of mind. Most of us are focused on clients, installs, staffing, supplies and getting through busy seasons without burning out. Policy conversations can feel far removed from the …
As business owners, we’re constantly trying new tools, systems and strategies. Some stick. Some don’t. And over time, you start to notice that it’s not the flashy business changes that matter most... it’s the small, practical…